So you want to start a social media account...

By creating a social media account, you are inviting viewers to get to know you better with the hope that they want to be part of your program or event. But what if they are interested only to find out that your webpage is confusing or the links don't work. You have very few chances to make a first impression, so make sure your audience isn't disappointed.

Before starting a social media campaign, make sure your website information is up-to-date. Use it like a person who is visiting for the first time. Check the links to make sure they work, but also that they go to the most recent version of any documents. Review your menu making sure it's easy to find your most important information.

If you haven't kept your website current or it's difficult to navigate, then you introduce doubt in your viewer.